Comments on: Syd Sym Post-mortem An unsupported opinion but something I think had a big impact - the visual presentation. It didn't look at all bad, but it does look 'homemade'. I believe that in the app store, where there is so much crap polluting the catalog, if something looks even slightly amateurish people's first impression is to discard it as junk and move on to the next thing. I think that the app icon and the app store screenshots (which websites seem to crib for their reviews) have a massive impact on whether it will be downloaded or not (let alone paid for!). An unsupported opinion but something I think had a big impact – the visual presentation. It didn’t look at all bad, but it does look ‘homemade’. I believe that in the app store, where there is so much crap polluting the catalog, if something looks even slightly amateurish people’s first impression is to discard it as junk and move on to the next thing. I think that the app icon and the app store screenshots (which websites seem to crib for their reviews) have a massive impact on whether it will be downloaded or not (let alone paid for!).

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By: Ippokratis/2011/05/04/syd-sym-post-mortem/#comment-3619 Ippokratis Thu, 05 May 2011 09:55:13 +0000 There is an absolute tonne of great material on marketing / promoting iOS titles around the net, written by much smarter and more successful indie developers than I, so without repeating that material, I suppose what I learned was that marketing has to be on your mind and actively pursued from much earlier in development than I anticipated, and that previews and exclusives are really important to journalists and review sites. There is an absolute tonne of great material on marketing / promoting iOS titles around the net, written by much smarter and more successful indie developers than I, so without repeating that material, I suppose what I learned was that marketing has to be on your mind and actively pursued from much earlier in development than I anticipated, and that previews and exclusives are really important to journalists and review sites.

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By: Aaron San Filippo/2011/05/04/syd-sym-post-mortem/#comment-3590 Aaron San Filippo Wed, 04 May 2011 21:07:28 +0000 Thank you, and good luck with your project! Thank you, and good luck with your project!

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By: BlueGlutton/2011/05/04/syd-sym-post-mortem/#comment-3566 BlueGlutton Wed, 04 May 2011 11:36:11 +0000 BlueGlutton

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