The future is procedural
If you follow AAA development you might have seen a couple of interesting things happening recently. The first is that budgets have been growing increasingly bigger, the second is that the play times for games has been getting shorter, only recently GDC 2010 presentation by Epic give me hope that at least some people in the industry are thinking similarly.
The future is procedural because we can’t afford it not to be. So best brush of your copy of “Texturing and Modelling: A procedural approach”, break out your best perlin noise generator, your best random number generator and get with the in-crowd! Go procedural!